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VELVEETA

PROBLEM
Being a cheese lover in this economy is hard. If you want to indulge in some extra drip on your burger, restaurants will charge you for it.

OPPORTUNITY
Velveeta believes that pleasure should not be restrained; they’re your ultimate pleasure wingman.

SOLUTION
A social media-focused campaign where Velveeta takes your receipts and turns them into their liquid gold, compensating every victim of cheese fees.

ART DIRECTOR
Saga Erickson
Miranda Kyker

COPYWRITER
Elise Strandh
Julia Stigborg

AWARDS - YOUNG ONES ONE SHOW
SOCIAL MEDIA - GOLD PENCIL
EXPERIENTIAL & IMMERSIVE - SILVER PENCIL