THE TAPE

PETA

PROBLEM
Many people feel that PETA runs campaigns that go way too far, and the shocking blood and horror often turn people away instead of getting them involved.

OPPORTUNITY
People may hate having violence shoved in their faces, but the thing is, they love to listen to it. True crime is more popular than ever.

SOLUTION
That's why we are launching a true crime podcast, "The Tape," an episode that follows the horrors of a slaughterhouse, without revealing the true victim until the very end.


ART DIRECTOR/COPYWRITER
Saga Erickson
Miranda Kyker

DESIGNER
Emelie Sturk

AWARDS - YOUNG ONES ADC
DESIGN FOR GOOD / ADVERTISING - MERIT