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5TH OF JULY MARATHON

NOTCO

PROBLEM
NotCo created a probiotic shot that prevents hangovers, but it sounds too good to be true. 

OPPORTUNITY
Securing a spot for the NYC Marathon is almost impossible for young applicants. We want to give them a shot!

SOLUTION
On the biggest hangover day in the country, we arrange The 5th of July Marathon. We challenge everyone who didn’t make the cut, to run. This race will be the ultimate proof that NotHangover is the real deal. 

ART DIRECTOR
Saga Erickson
Stella Jeansson

COPYWRITER
Ronja Svahn
Oscar Larsson

AWARDS - YOUNG ONES ONE SHOW
EXPERIENTIAL & IMMERSIVE - BRONZE
INTEGRATED CAMPAIGN - BRONZE

Saga Erickson

©2023