GIMA

NORDEA

PROBLEM
Financial injustice between genders. Taking a stand for financial freedom in a male-dominated area is challenging.

OPPORTUNITY
Girl Math is a trend where women humorously detail their thought processes to justify how they spend their money. Can we make use of the Girl Math logic to help fight the stereotypes that women are less financially literate?

SOLUTION
Nordea utilizes the core logic behind Girl Math and introduces GiMa - an AI investment bot that detects when you buy things on sale and automatically invests the discounted amount in Nordea’s Equality fund.

ART DIRECTOR
Saga Erickson

COPYWRITER
Julia Stigborg

AWARDS - YOUNG ONES ADC
ARTIFICIAL INTELLIGENCE/IDEA - MERIT