HARVEST THE FUN

FANTA

PROBLEM
Life as a Gen-Z is hectic, and even in their favorite game, The Sims, there are needs that get in the way of fun.

OPPORTUNITY
Fanta wants to help you focus on your wants instead of your needs. And in The Sims, everything is possible.

SOLUTION
Fanta enters the game by making fruit trees produce Fanta. Harvest a Fanta, drink it, and the Sim’s needs are paused for an entire in-game day, giving them more time to focus on fun activities and hobbies.

ART DIRECTOR
Saga Erickson
Miranda Kyker

COPYWRITER
Elise Strand

DESIGNER
Emelie Sturk

AWARDS - YOUNG ONES ONE SHOW
GAMING - MERIT
EXPERIENTIAL & IMMERSIVE - SHORTLIST